You've Got to Tell to Sell »
In a world where Google processes over 3 billion searches daily, clients need to radically rethink how they approach their marketing. In the expansive world, consumers are far more deliberate and considered about how they purchase things — as all those Google searches demonstrate. It’s not enough to start with reductive TV ideas and force them across all channels. It’s also not enough for a major brand in 2008 to allocate a measly $200,000 to the Web. These are both recipes for disaster.
As the old adage goes, telling is selling, and more telling is taking place today than at any time in history. Make sure your brand is part of the conversation.
