★ Yelp. The copywriting/content strategy on Yelp! compliments is fabulous. Below, I’ve pasted examples of Yelp’s pre-filled ‘compliments notes.’ See also: strategy/explanation deck ~the approach: http://www.gravity7.com/slides/yelp!.pdf
Thank You: At first I was afraid, I was petrified. Kept thinking I could never live without Yelp by my side. And then I found your reviews, they gave me strength to step out the door, and now I’m calling all my friends and hitting the dance floor.
Good Writer: Oscar Wilde once said, “Anybody can make history. Only a great man can write it.” You my friend, are this (wo)man.
Just a Note: [blank]
Write More: I know you must have a lot of other commitments and social activities that take away time from your Yelp reviews but I can’t take it anymore…you have to write another review. It’s like coffee in the morning and I’ve started getting headaches from your absence so please think of the little guys and prioritize!
Great Photo: Nice photos Leibovitz. Keep shooting!
You’re Funny: Once you get your own sitcom I’ll be there to add the laugh track.
Cute pic: Wait, do you model?
Hot Stuff: Like a strip of bacon frying over an open fire, you’re seriously sizzling.
Like your Profile: Your profile is like bad medicine. Bad medicine is what I need.
You’re Cool: You’re so cool polar bears wear sweaters around you.
Great Lists: Even Craig couldn’t compile a list so robust and entertaining.
3 Notes
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