Edward Tufte describes 6 fundamental principles for analytical design (that he claims are merely mirrors of 6 principles of analytical thinking). In brief these are,

1. Show comparisons, contrasts, differences.

2. Show causality, mechanism, explanation, systematic structure.

3. Show multivariate data; that is, show more than 2+ variables.

4. Completely integrate words, numbers, images, diagrams.

  • The information doesn’t care what the mode of production is.
  • Integrate all formats, completely.

5. Thoroughly describe the evidence.

  • Provide a detailed title, indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues.
  • Don’t pre-specify data-sets, display. Ask, “how can we best understand [the information]” 
  • Apply Credibility principle. Document everything & tell people about it. 

6. Analytical presentations ultimately stand or fall depending on:

  • Quality
  • Relevance
  • Integrity of content

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